SociallyConstructed.Online - Full-Stack Marketing through Community

What we do at SociallyConstructed.Online

We're a unique full-stack marketing agency that uses qualitative data analytics
to make your brand a central resource in any community, for years to come.

The Social Currency
Metrics System

Our focus on the SCMS genuinely sets us apart and builds reputation with a clean intuitive sentiment tracker. Most companies struggle to truly leverage qualitative data so they can't measure how people truly feel about their brand. Our SCMS simplifies matters & provides results.

More about SCMS

Full-Stack
Marketing

The SCMS is a powerful system, but it doesn't matter if you don't act on what it tells you to do. That's easier said than done, so we use our combined decade of experience in digital marketing to implement the change your audience wants to see, while training your team to do it too.

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data analysis
& Strategy

Even with the SCMS qualitative data is HARD. We're here to help process and analyze your data regardless of whether you've implemented the SCMS or not. If you're committed to empowering communities through customer sentiment analysis, we'll get you valuable insights.

schedule consult

who can best use our services

Community
Managers

Empower members' voices by increasing their agency in the company and directly prove your Community's ROI using the same inherently valuable feedback and self-disclosure you already encourage in members.

Analytics
Marketers

Learn more about the story your numbers tell by contextualizing them, providing a more clear benchmark to start from, and augmenting the quantitative data you have with valuable customer-focused insights.

business
owners

Photo by Elly Fairytale from Pexels: https://www.pexels.com/photo/man-love-people-woman-4008732/

Put a proven social-scientific structure to what your people tell you so you know what to trust, whose voices are silenced, what people really think of your business, and what projects you should invest in to create revenue safely.

Content
Creators

Build and balance a healthy line between sponsors and your loyal audience for you by organizing user comments and feedback into a system that prepares you for the firehose and create real communication opportunities with your audience.

Free Content, training, Strategies, and tips

Analytics 08/17/2020

[PodCast] What is GrimoireLab?

Theory 08/12/2020

[INTERVIEW] Darrick Hildman Interviews Venia for Community Catalysts

Implementation 07/19/2020

WEEK 7: OUR FIRST VISUALIZATIONS ARE READY!

Implementation 06/16/2020

[Podcast] The SCMS on CHAOSScast!

How To 06/04/2020

Implementing the SCMS: A step-by-step-Guide

Qualitative Data May 5th, 2020

3 Reasons Surveys Aren't Trusted & How to Fix Them with Science

More tips to help you grow your community

CHAOSScast
Community Podcast

Venia has become a regular organizer and panelist of the Open Source community podcast. Listen here or on your favorite community platform to listen!

Socially Constructed:
An Intro to the Channel

We're launching a youtube channel to delve in to 1 community management each month, for your business!
Watch a sample here!

How to install the SCMS in any spreadsheet for free

We're showing you how to install and start using the SCMS with a free Google sheets template!
Watch now

Cover-image: install the SCMS for free in a spreadsheet

Tech Affordance, Rich Media, & The Curious Case of Twitter

Twitter's been viewed more as shouting into the void than a community, but is it really that limited? [watch now]

How to make qualitative data reliable with the SCMS

1. Create Feedback Channels

Create processes to port support, review, comments, & other customer touch points into the system.

2. Decide How Channels Should Be Assessed

Get one member for each department to calibrate how they assess data & standardize analysis.

3. Categorize The Data

Begin categorizing the data and make it searchable & analyzable. Start looking for patterns.

4. Train & Crunch The Data

Compile enough data to make the data objective.

5. Set Benchmarks & Decide Goals

Set a line in the sand & a goal for next week.

6. Evaluate Flaws & Adjust The System

Re-calibrate, adjust, set another goal & repeat.

View our Demo

We made the Social Currency Metrics system to:

✓	Easily sift through qualitative data

✓	Clearly measure community impact

✓	Augment quantitative marketing data

✓	Generate content and business ideas

trusted bY:

Who We Are

We are a full-stack marketing and community facilitation agency.

We believe the most important question you can ask about digital marketing is, "does my digital presence improve or harm the communities I advertise to online?"

We specialize in high-fidelity passive social listening tactics that answer this question.