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The SCMS is a social listening tool and process that allows you and your team to leverage qualitative data to clarify exactly what users want from you.
1. Create Feedback Channels
2. Decide How Channels Should Be Assessed
3. Categorize The Data
4. Train & Crunch The Data
5. Set Benchmarks & Decide Goals
6. Evaluate Flaws & Adjust The System
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People say things so you'll listen.
You collect it, read it, and tag it. |
Where did they say it?
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What business area is it referencing?
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What social currency
did they provide you? |
TRANSPARENCY
UTILITY CONSISTENCY MERIT TRUST REPUTATION External Reputation |
Is your brand easily understandable?
Is your brand contributing value? Are you being reliable and dependable? Does your brand merit respect and attention? Can people trust that you'll continue to provide value? Do people believe these things strongly enough to warrant action? What amount of these traits is transferable to cold audiences? |
Proven methodsThe Social Currency Metrics System was built on the shoulders of social scientific giants--from psychology to cyber security. We use theories that have been ignored by business for decades and in discovering this system today you've struck social gold. |
empowered communityThe Social Currency Metrics System was built out of frustration for people attempting to measure community impact on a brand using math and numbers. The internet is a social phenomenon, so you should us social measurement tools like the SCMS. |
a proven SCMS systemInspired by decades of insightful social science, and empowered by frustrated communities who've gone unheard, the Social Currency Metrics System has changed how businesses see their audiences online. And it's yours. For free. Because it betters the internet. |
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