How to make qualitative data reliable with the SCMS

The Social Currency Metrics System modifies the social-scientific process for meet faster business needs, so you can track your audiences' opinions and understand your community's pressure points via 6 default "social currency" metrics.

1. Create Feedback Channels

Create processes to port support, review, comments, and other customer touch points into the system. ​

2. Decide How Channels Should Be Assessed

Get one member for each department to calibrate how they assess data & Standardize analysis.

3. Categorize The Data

Begin categorizing the data and make it searchable & analyzable.  Start looking for patterns.

4. Train & Crunch The Data

Compile enough data to make the data objective.

5. Set Benchmarks & Decide Goals

Set a line in the sand & a goal for next week.

6. Evaluate Flaws & Adjust The System

​Re-calibrate, adjust, set another goal & repeat

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What the scms looks like

In its simplest form, the SCMS can be in a spreadsheet, for free. Implement it in excel, google sheets, or airtable, port it in to data studio, or go complex and use GrimoireLab or MaxQDA. At its core the SCMS is a practice, so its infinitely scalable.

People say things so you'll listen. 
You collect it, read it, and tag it.

Where did they say it?

What business area is it referencing?

What social currency
​did they provide you?​

WHAT ARE THESE SOCIAL CURRENCIES?

TRANSPARENCY
UTILITY
CONSISTENCY
MERIT
TRUST
​REPUTATION
External Reputation

Is your brand easily understandable?
Is your brand contributing value? 
Are you being reliable and dependable? 
Does your brand merit respect and attention?
Can people trust that you'll continue to provide value?
Do people believe these things strongly enough to warrant action?
What amount of these traits is transferable to cold audiences?

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"These metrics aren't theoretical.  They translate to Pennies, Nickles, Dimes, Quarters & Dollars; Customers gained, kept, and lost before you ever see a cent."  ~Venia

The methods behind sociallyConstructed.online

Proven methods

The Social Currency Metrics System was built on the shoulders of social scientific giants--from psychology to cyber security. We use theories that have been ignored by business for decades and in discovering this system today you've struck social gold.

empowered community

The Social Currency Metrics System was built out of frustration for people attempting to measure community impact on a brand using math and numbers. The internet is a social phenomenon, so you should us social measurement tools like the SCMS.

a proven SCMS system

Inspired by decades of insightful social science, and empowered by frustrated communities who've gone unheard, the Social Currency Metrics System has changed how businesses see their audiences online. And it's yours.  For free. Because it betters the internet.

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